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What is SEO?


There are two answers to this question: SEO is “search engine optimisation” and, when looking for local SEO, Albury offers a terrific web design company: Intechrity!’If you are a website owner based in Albury Wodonga or even out of town, then most probably you are looking for ways to improve your online presence. Basically, a site is of no use if no one looks at it. You need your company site to rank well with search engines in order to get relevant traffic to your website. Maybe you are worried because you have no idea how to go about it. Worry no more because, when it comes to search engine optimisation, we at Web Design Albury are experts in SEO and are ready to assist with all your search engine optimisation requirements.

SEO is a procedure applied to websites to ensure a higher rank and improve its visibility in search engine results. This is an internet marketing tool which considers how search engines work and what people search for in search engines. Optimising a website simply involves editing the html coding as well as its content to increase its relevance to specific keywords and get rid of barriers to the indexing of search engines. SEO can simply be termed as placing your website in search engine’s first page results. Web Design Albury offers smart, consistent and results-oriented and customer support services in Search Engine Optimisation.

Facts about SEO

The source of about 80% to 90% web traffic is from GoogleYahoo and Bing search engines. Approximately 70% – 80% of users searching the web do not go beyond the first page results. Getting a position on the first page of Google is vital to creating meaningful traffic. However, SEO is challenging and an ever changing field, which needs incorporation of new tactics to get it right. Trying to do it by yourself may not be very successful. How about letting our team of experts do it for you?

Benefits of Search Engine Optimisation

Web Design Albury is one of the leading providers of web services related to SEO. As local businesses start to realise the benefits of ranking higher with the search engines, the demand for SEO is rapidly increasing. However, there are still people who do not know the benefit of SEO for their businesses. Here are some of the reasons why you should incorporate SEO into your internet marketing.


A successful SEO campaign focused to putting your website on the first page of search results will make sure people looking for your products and services get you. This means, not only will the number of visitors increase; but there is also a likelihood of a generation of more sales. Remember, every time you decide not to employ the SEO services of Web Design Albury to your website, your competitors continue to benefit more from the traffic brought to their website by the search engines.

Long-term Results

People who prefer the short-term results brought about by pay-per-click (PPC) advertising do not realise the lasting benefits of SEO. PPC advertising is advantageous for those looking for an immediate traffic boost that will last within the limits of their budget. However, to enjoy longer lasting web traffic, SEO is the way to go.

Lower Costs

While PPC advertising requires you pay for every click, with SEO, you only pay once and then sit back and be assured that every future visitor will be redirected to your company website free of charge.

Customer Trust

Unlike SEO, PPC only generates traffic to your website with no other benefits other than featuring in an online ad.  With search engine optimisation, the fact that your website is visible on the first page results under any particular keyword search increases the approval rating of your business before the eyes of potential customers. A clear message is sent to users that your site ranks near the top, by the quality of its content and so your business can be trusted. If Google trusts it, then so can they.

International Recognition

seo alburyAs opposed to PPC ads, SEO simultaneously impacts both global and regional rankings at no added cost. Paying for local SEO has the potential to see you ranked in highly specified global searches and help you get visitors who otherwise may not have known about your company’s products or services.

In general, there are more benefits to SEO and that is why more and more website owners are choosing our services. The earlier a website gets optimised for the search engines, the greater the benefit from more visitors being directed to your webpages. What are you waiting for? Give our team a call today.