Albury Wodonga has several small businesses that need to develop a digital strategy for making their business work online. A recent study by the local council revealed that as much as 73 per cent of all small businesses in Albury Wodonga are currently not set up to do online business.
Small companies in Albury Wodonga may be in business providing professional counselling, selling houses, polishing chrome, retailing local artifacts, providing and making school uniforms, building small boats, repairing cars, providing services in Albury or selling groceries to local Albury Wodonga residents. All these businesses will pop up somewhere within the two cities and it’s alarming to think that almost three quarters of those companies or retailers do not have a digital strategy or some kind of online presence that would actually boost their profits and help their businesses to grow.
Just having access to super fast broadband is not enough, a business has to make the best use of this gift by having neat, dynamic and optimized websites and pages, updated blogs and articles that help to promote its rankings to the top of the main search engines, a regularly updated social media presence and the development of apps that can be used by customers and members of the public alike.